adidas Neo

Launching an youthful 3-stripes brand.

Goal: Design a new line of adidas shoes for the newly created, youth-centric, adidas Neo brand.

Project Contribution: Industrial Design. Concept generation. Color & Material development.

Connecting with young adults

In the 2000’s, adidas was having trouble connecting with the young adult (15-25) demographic. The Neo brand was created to fill the gaps in the adidas portfolio.

Strategy: Youthful energy meets classic adidas silhouettes.

Final Designs

Applying youthful spunk to iconic Original designs.

A blank canvas design.

Layering and segmented details allow for endless color, graphic, and material combos.

Layers of detail.

The final cumulation of the brand.

Behind the Designs