Taylormade Golf Bags
Creating a voice for the Taylormade bag line.
Concept: Design golf bags that standout from the crowd.
Project Contribution: Industrial Design. Concept generation. Color & material development. Product testing. Product strategy.
How do we part the sea of monotony and stand out from the crowd?
Be Iconic
Create a stand out visual language. Play with color, materials and patterns to break the mold of traditional designs.
Design Strategy
Modernize it!
The players are swaying from traditional golf fashion and demanding modern casual athletic trends.
No Rules
Don’t be tied down by how things used to be. Look outside golf to find interesting constructions, trims and touch points.
Final Design
Breaking with tradition.
Bright gradient colors and asymmetric patterning are first for the golf industry.
Modern design touches.
Graphics, responsive foam back-padding and custom molded handles were some of the modernizing touches.
Breaking from the self-carry or cart bag dichotomy.
This is a lightweight bag that is comfortable to carry all day or robust enough to strap on a golf cart.
The final line up.
Color, engaging construction and custom designed touch-points conspire to make the Taylormade golf bag line standout from the crowd.
Behind The Design
