Wilson Pro Rush Footwear
Designed for the modern day tennis athlete.
Goal: Revamp Wilson’s underachieving footwear line to be on par with Wilson’s industry-leading rackets.
Project Contribution: Industrial Design. Concept generation. Development and testing.
Not your father’s tennis game.
Fine-tuned
Provide customizable elements so that player can adjust shoe based on opponent and court turf.
Design Strategy
Durability
Some pro’s destroy a pair of shoes in one game. The challenge is to make a shoe that is more than a one-hit-wonder.
Court Feel
Provide court feel for enhanced sprinting, cutting, and controlled deceleration.
Final Design
Hybrid functionality: Tank in the front. Sport car in the back.
Strategic tread zone placement for enhanced motion control.
Enhanced energy rebound and court feel.
Designed to possess motion-forward performance and aesthetics.
Behind the design.
